SMartCamp

Last weekend Mike K. and I attended the first ever SMartCamp, a conference focusing on the social web and its relationship to the arts. It was a good conference with speakers from some of the main players at the intersection of the arts and technology, including Etsy, Threadless, and of course, MoMA. However, there were also quite a few speakers that were new to me. Here were some of the ones that I noted:

Michelle Shildkret: runs the Social Marketing Team for Cake US. In a world where every other person suddenly is an expert in social media, it was refreshing to hear from someone who actually has deep experience and knowledge about the subject.

Nancy Proctor and Titus Bicknell: Spoke eloquently about museums and the increasing role that technology (particularly mobile) is playing within them. Nancy is Head of New Media at the Smithsonian American Art Museum and manages MuseumMobile.info.

Yancey Strickler/Kickstarter: I was already familiar with Kickstarter, but Yancey provided one of the more memorable metrics: Kickstarter projects that reach 25% of their funding have a 92% chance of being fully funded. (The insight being that once the 25% mark is reached, their is enough built-in community support to reach the goal).

Art.sy: I missed the presentation of this startup, but like the name implies, looks like an Etsy-type model for artists. Nice.

Jen Bekman/20×200: Again, I was already familiar with 20×200 and Jen Bekman Projects, but this was my first time hearing Jen speak. The clarity of her vision and focus was impressive.

Saul Colt: Not sure if he is actually the smartest man in the world, but surely one of the funniest. Seems to know quite a bit about metrics and communities too.

But that said, perhaps my favorite slide of the entire conference came from artist Natasha Westcoat, whose enthusiasm and honesty was infectious. Here is her advice:

- Be fearless of consequences
- Break all the rules
- Tweet whatever you want
- Try everything
- Learn from all you can
- THEN make a plan

If you’d like a general recap of the conference, then there is a good one at JustJon Online.

Finally, here is a really beautiful short film done for MoMA called I See.

Real Estate Marketing in 2010: Website Life Cycle

Successful digital marketing is a living, breathing activity. This can’t be understated for luxury real estate. Gone are the days when websites functioned solely as a glorified digital billboard. Other industries have realized this fact, however some real estate marketers and developers still seem to be a few years behind. We are trying to help change that attitude.

The most successful luxury real estate websites speak to the different states of user awareness: Unaware > First Time Visitor > Regular Visitor > Engaged Visitor. These awareness states influence the life cycle of a website.

Understanding how a luxury real estate website should grow and change over time helps us better design it to drive users towards becoming fully engaged and therefore, more valuable.

Continue reading…

Frequently Asked Questions from Clients: #1

Over the years we’ve noticed that there are common questions clients repeatedly ask us. And you know what? They should. These are questions that are not in the world of everyday knowledge. They are things that, as experts, we’ve learned because we had to. Often they are things that are annoying or frustrating (to us and our clients) but they are things we have to live with. As such, we often find ourselves in the situation of trying to explain some technical nuance while our clients stare at us, bewildered, with an expression like “what the heck are they talking about and how did they get to be such nerds?” So rather than continuing to keep these things in our heads, we thought they might make for a good ongoing series of articles in our blog.

Client FAQ #1:
Why do colors look different on different monitors?

Monitor colors
Ah, the classic web design question. Most clients are used to the world of print design and things like Pantone chips. You choose a Pantone color, and that’s the color. The people at Pantone spent a lot of time figuring this out.

Unfortunately things are not so easy in the world of the web. This is because the majority of computer and tv monitors are not color calibrated (calibration are methods to make colors consistent). Just think how easy it is to change the brightness or contrast on your monitor. When you do this, you are also changing the color. Ever notice how, when you look at someone else’s computer monitor, you sometimes think “wow her monitor is so dark” (or bright), or the colors just look weird. No calibration. Or, have you ever walked into an electronics store and seen all the TV’s for sale, and noticed how the colors looked a bit different on each one? Same issue. Almost all computer monitors are like this, and there is just no way to get accurate color rendering.

Continue reading…

A Call for Browser Neutrality

“Conform. Or you’re an idiot.”

This is the message I hear more and more from HTML5 + CSS3 + JavaScript (“HTML5+” for short) standardistas. Their claim is that the capabilities of their technology triumvirate have removed the need for any other web technologies. Their favorite target for death is of course Flash which they describe as either the Beelzebub of plug-in hell or the screw of plug-in jail. Ah, what joys will attend that funeral day.

But that day is not coming any time soon! Flash is the best…

Psych. This is not a defense of Flash or another HTML5 vs. Flash article.

Continue reading…

New Work: J. Christopher Capital

Screen Grab
We just launched a new site for VC firm J. Christopher Capital. Many of their investments have become household names in the luxury sector including Jawbone, Voss and Tory Burch. Our goal from the beginning was to evoke the company’s guiding principles: bringing innovative and disruptive products to the consumer. Notice that no loading bar is needed despite the highly interactive design. Also, it’s just really fun to play with, so give it a try.

How To: Bad Word Identifier for PHP

When writing an application in which user-submitted data can find its way without review into the public view, it’s awfully nice to be able to automatically staunch the flow of profanities at least a little bit. We needed such a thing for a recent social media widget we built but oddly couldn’t find anything in our brief searches. So we wrote our own.

Continue reading…

Get Versus Bring: The Two Mental Models of the Web

Everything we think we know about the world is a model. Every word and every language is a model. All maps and statistics, books and databases, equations and computer programs are models. So are the ways I picture the world in my head–my mental models. None of these is or will ever be the real world.

Thinking In Systems by Donella H. Meadows

Mental models are one of the fundamental elements of interaction design. If there is a usability problem with an interface, it is often the result of a breakdown between a user’s mental model of the system (ie, how she thinks it works) versus the way it actually works.

For every conceivable interface there is then at least one, if not a variety, of mental models that go with it. However, when it comes to designing for the web, I believe there are two models that supercede all others.

Simply put, those two models are the ideas of going and getting something yourself versus having something brought to you. For the sake of economy, I will refer to these simply as “Get” versus “Bring”. Let’s start with two real world examples and then see how they map to the web.

Continue reading…

Milton Glaser on Long-Term Design

“Well, the field itself is dominated by fashion and by the idea of selling stuff, so you have to be concerned with what’s currently being done, and the economy is based on the idea of change and new styles, and this year’s whatever. Unfortunately, that’s not the real basis for serious work. If you’re more serious about it, you have to be more concerned about durability and ideas that go beyond the moment, so I think the best designers around are always designers that have had a kind of broader look and don’t change with the prevailing wind. If you find that all you’re doing is copying what is already being done, you’ll have no position in the field. You’ll have nothing to offer and, after 20 years of doing it, you’re nowhere.”

Note: If you’d like to hear more from Milton Glaser, he and Chip Kidd will be speaking at the Cooper Hewitt.

Real Estate Marketing in 2010: Hitting the Right Mix

Over the past seven years BASIK has designed and built over fifty websites and online marketing campaigns for luxury real estate developments. Our clients in these projects are both developers and sales teams.

I was recently in a meeting where I heard someone say that the investors behind the project didn’t want to, “waste money on print”. I thought this was significant. We are finally seeing that investors are no longer willing to blindly spend money on print media and are demanding better return on their marketing dollars.

It has taken a long time for institutional real estate investors to realize the transformation that digital technology has brought to marketing. We have been on the front line and witnessed many other changes. We wanted to share some tips. This is the first article in a three-part series.

Continue reading…

How To: Social Media Widgets and Integrations

At BASIK we’ve built social media widgets and integrations several times. And as with any task that involves multiple, changing technologies, there have been headaches every time. So in the interest of helping out others faced with similar tasks, this article describes our recent project with Attention for Barbie and The White House Project.

Continue reading…