By Mike Knowlton on April 6, 2010
We work with a number of leading fashion brands, so we are always looking for insights that can inform our work. This post focuses on a few trends we are following in the world of online fashion.
Posted in Insights
By Mike Knowlton on March 4, 2010
Successful digital marketing is a living, breathing activity. This can’t be understated for luxury real estate. Gone are the days when websites functioned solely as a glorified digital billboard. Other industries have realized this fact, however some real estate marketers and developers still seem to be a few years behind. We are trying to help [...]
Posted in Insights
By Mike Knowlton on February 17, 2010
Over the past seven years BASIK has designed and built over fifty websites and online marketing campaigns for luxury real estate developments. Our clients in these projects are both developers and sales teams.
I was recently in a meeting where I heard someone say that the investors behind the project didn’t want to, “waste money on [...]
Posted in Insights
By Mike Knowlton on January 26, 2010
We just launched a new website as part of a marketing program for the Ritz-Carlton Residences, at Inner Harbor Baltimore. The site introduces these new ultra-luxe residences to the market. The property is also notable because of its “Five-Star L” status. Five-Star L is well known in Europe as a mark of the highest standard [...]
Posted in New Work
By Mike Knowlton on January 25, 2010
“The fact that they exist and that they’ve survived is really kind of amazing these days”—David Byrne
Our Noise is the inspiring story of North Carolina’s Merge Records—”the indie label that got big and stayed small”. Merge was founded in 1989 by Laura Ballance & Mac McCaughan of Superchunk. The book celebrates its twenty years of releasing [...]
Posted in Inspirations