We work with a number of leading fashion brands, so we are always looking for insights that can inform our work. This post focuses on a few trends we are following in the world of online fashion.
“Brand” is one of those words that makes me cringe, because I hear it repeatedly misused and abused. So it was refreshing to read this in a New York Times interview with Debra L. Lee, the CEO of BET Networks:
So we sat back and for a couple of years we really went through a process [...]
Successful digital marketing is a living, breathing activity. This can’t be understated for luxury real estate. Gone are the days when websites functioned solely as a glorified digital billboard. Other industries have realized this fact, however some real estate marketers and developers still seem to be a few years behind. We are trying to help [...]
Over the past seven years BASIK has designed and built over fifty websites and online marketing campaigns for luxury real estate developments. Our clients in these projects are both developers and sales teams.
I was recently in a meeting where I heard someone say that the investors behind the project didn’t want to, “waste money on [...]
This is a follow up to the Client Bill of Rights post from last week. The main purpose of this companion document is to explain to the client that they are also active participants in their project and are in many ways just as responsible for its success or failure.
This talk by designer Michael Bierut on clients reminded me of an experience I had a few years ago when my office had the opportunity to work with the seriously smart people at Bain & Company. (Bain, Mckinsey & Co. and Boston Consulting Group are considered the “big three” strategic consulting firms).
At the time, [...]