We were really excited to collaborate with the very clever and very social folks at Attention to create a social media widget to support a great cause. The White House Project and Barbie have been partners since 1992 and now they’re asking women and bright young girls today to sign a declaration to “Ignite a National Movement to Inspire Girls”. The goal is to gather one million signatures which will then be presented to First Lady Michelle Obama.
Attention asked BASIK to design and build a compelling widget that would showcase this outstanding cause and encourage sign up and sharing. It was a fun challenge for us – naturally the first instinct was to make everything Barbie pink, but with a little restraint we were able to express Barbie’s voice with a visual and typographic treatment that speaks to the aspirational nature of the cause itself.
So whatever your age, make your voice heard now and sign the petition!
